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	<title>Bites of Apple &#187; subscriptions</title>
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	<description>Fresh news and solutions for small business.    By Ron Seybold</description>
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		<title>Business, tech research takes off from iPad</title>
		<link>http://www.bitesofapple.com/2010/02/17/business-tech-research-takes-off-from-ipad/</link>
		<comments>http://www.bitesofapple.com/2010/02/17/business-tech-research-takes-off-from-ipad/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 21:54:17 +0000</pubDate>
		<dc:creator>Ron Seybold</dc:creator>
				<category><![CDATA[Mobile: iPad, iPhone & Touch]]></category>
		<category><![CDATA[AIR]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[subscriptions]]></category>

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		<description><![CDATA[Feeding a business demands information, the awareness that you find in articles and reports. This is a Mac experience at its best these days, using the Web, but the iPad can become a tool to make that task more mobile and more easily shared. It&#8217;s also richer, as Wired magazine shows in a video today. [...]]]></description>
			<content:encoded><![CDATA[<p>Feeding a business demands information, the awareness that you find in articles and reports. This is a Mac experience at its best these days, using the Web, but the iPad can become a tool to make that task more mobile and more easily shared. It&#8217;s also richer, as <em>Wired</em> magazine shows in a video today. (Beware, that&#8217;s a Flash video below, so set your Mac&#8217;s processors on Stun. Sorry if you&#8217;re using an iPhone. You can see the video <a href="http://www.wired.com/epicenter/2010/02/the-wired-ipad-app-a-video-demonstration/" target="_blank">at the <em>Wired</em> site</a>, too.)</p>
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We&#8217;ve got an ally in the enterprise reseller marketplace who sent us this video link with a simple note. This fellow, who talks with IT directors and enterprise managers about their future tech needs simply said after seeing the iPad in action, &#8220;Now I get it.&#8221;<span id="more-414"></span></p>
<p><strong>There&#8217;s an important note</strong> to file away here about this demonstration of the new journalism. <em>Wired</em> will operate its iPad app on Adobe AIR, technology that is supported on the iPad. In fact, even the dreaded Flash applications can run on the new Apple device, according to a report from Gigaom&#8217;s James Kendrick.</p>
<blockquote><p>It turns out Flash runs fine, as long as it’s in the form of a native iPhone/iPad app. Adobe has tools to make that easy for developers to do, and <a href="http://jkontherun.com/2010/02/14/adobe-at-mwc-flash-and-air-news/"> told me that more than 40 Flash-based apps </a><a href="http://jkontherun.com/2010/02/14/adobe-at-mwc-flash-and-air-news/">have been submitted</a><a href="http://jkontherun.com/2010/02/14/adobe-at-mwc-flash-and-air-news/"> to the iTunes App Store</a>. Now comes word that the cool <a href="http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/" target="_blank"><em>Wired</em> iPad app was developed with Adobe AIR</a>, which, Apple’s feelings aside, makes apparent just how much can be done with Flash on Apple’s domain.</p></blockquote>
<p>This quantum leap in information gathering will be slow to arrive. You might save your iPad budget for next year, because the launch of this new tool is going to mirror the intro schedule for the iPhone, if you expect apps written especially for the new device. <em>Wired</em> expects to release its iPad app this summer, at least 90 days after the iPad goes on sale. What&#8217;s more, <em>Wired</em> wants to charge for its information by subscription, something the iPad enables more easily than the Web. Set aside some budget for information subscriptions. The advertiser model, where you paid nothing, will be losing some ground to the value of interactive content.</p>
<p>AIR is serving Macs already for the companies who need to follow Twitter traffic and post to multiple feeds at once. <a href="http://www.google.com/url?q=http://www.tweetdeck.com/download/&amp;ei=cmR8S6GXLpD-M5vSjaYF&amp;sa=X&amp;oi=smap&amp;resnum=1&amp;ct=result&amp;cd=1&amp;ved=0CAkQqwMoADAA&amp;usg=AFQjCNGELaPyzy26y3-k-G6lsMqDBrjNrA" target="_blank">Adobe&#8217;s Tweetdeck</a> program runs on AIR, and is worth trying out to get a handle on a complex Tweeting task. Getting AIR apps under an iPad could trigger a great launch for information collection and sharing.</p>
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