Fresh news and solutions for small business. By Ron Seybold

Finding your way to a better value model for your navigation needs

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20120127-164318.jpgWhere do you want to go? You probably know, but do you know how to get there? The CoPilot Live app can help in ways that you’d need other apps to assist. A route that’s optimized for time. One that suggests places to eat or gas up along the way. An interface that lets you stay inside the app while you take advantage of Wikipedia place entries or Facebook Places. Even traffic updates, for just a little extra each month. Like under a buck.

But the thing that sets this nav app apart is that you’re not buying maps to use it. There are no in-app $49 purchases for North American roads. CoPilot is sold with maps included and free updates How’s that possible? Well for one thing, they do their own maps, instead of paying a third party. Then there’s the company background: they sell truck fleet software and have for 25 years. You don’t have to care about how CoPilot does its business but you’ll want them to keep up with those free maps. Nav apps can get expensive in several ways

But before we look at that, let’s do a discount dance. Until the end of this week the CoPilot app is $9.95, the iPad version $14.95. Discounts a-plenty here in Macworld week. Even at the regular prices this app looks like it can lead you to better value for nav.

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