Mail checks get easier

Apple’s Steve Jobs waltzed around onstage for more than 90 minutes this morning, much of it showing off the soon-to-be-shipping iPhone 4 at the Apple WorldWide Developers’ Conference. While the new phone is 24 percent thinner than the current iPhones, the most impressive business feature comes from the new iPhone OS. Apple has renamed this operating environment iOS, because it runs the iPods, iPads, and the phone.

iOS 4 makes a distinct difference to Apple’s Mail program on the iPhone and the iPad and Touch iPod. Instead of breaking down your mail checking into multiple tries, Mail now consolidates your different accounts into a single “All Inboxes” menu item.

The current state of affairs is frustrating if you use more than one mail account, which is the case for so many small businesspeople. Your personal email goes to a separate account — or at least a separate email address. The new iOS 4 understands that you’ve got multiple personalities for mail.

The iOS 4 will be available to the iPhone and iPod Touch users later this month. The new environment brings things like a $4.99 iMovie, a choice of search engines including Microsoft’s Bing (take that, Google) and a PDF viewer that’s going to make long documents easier to read on Apple’s mobile devices. The Reader will be worked right into the iBooks application.

Oh yeah, and there’s that multitasking thing in the new iOS4, too. Palm hammered Apple on it all of last year until the Palmsters had to sell themselves off to HP. It was not a big enough deal to save the Pre, but Apple’s got the feature now. It’s probably best used with the newest Apple mobile devices, though — for reasons below.

Using iOS 4, there are now folders to organize that mess of apps so many of us have on our Apple mobile devices. But perhaps the best news of all for business phone users involves battery life. The new Apple chip just made things last a lot longer.

The Apple A4 processor made its debut on the iPad this spring, and for us it’s made battery management while surfing the Web a non-issue. Of course Apple’s made the A4 a crucial part of the new iPhone 4. Jobs claims 7 hours of talk time (3G), 6 hours of Web surfing (3G.) And 300 hours of standby.

The multitasking becomes possible because of A4 — which is not inside your 3GS phone, or the 3G, or the Touch. The new iPad’s got the A4, though, and multitasking is headed there, too.

Apple is hitting the Android/Google competition in the most vulnerable spot. Android phones roll kill off their batteries in under a day’s Web use. The ability to take a phone on sales and client calls, use it without regard for performance, and return to base at day’s end without a recharge required in an automobile charger — well, it’s going to take a specialized chip in Android phones to match that. Even with the latest Froyo version of Android’s OS.

FaceTime between Steve and Jony

There’s a front-facing video camera for conferencing over 3G on the new phone, FaceTime video calling. The app only works over WiFi connects for now, something of a black eye for ATT and its 3G network. It works with both front-facing and forward-facing cameras; you can see an Apple demo of it around the 45-second mark of this video on YouTube.

FaceTime was the “one more thing” that has become a trademark of a Jobs keynote. It’s the most forward-leaping feature of the new iOS 4, but it was demonstrated calling top Apple designer Jonathan Ives, as well as a video between family members. Not strictly a business feature, but expect it to be used for more business two-person meetings and face-time. Thus the name, of course. FaceTime requires the new iPhone 4.

The iOS 4 becomes available June 21, and it’s a free upgrade to users of the iPhone all but the oldest iPod Touch devices. (No word on the iPad availability, but expect it to be simultaneous.) The iPhone 4 goes on sale June 24, and ATT will let anyone with a contract that expires during 2010 upgrade their phone.

And that 3GS, still the leading iPhone lineup until the 24th? Starting that day, the device introduced just last year sells for $99 — and you don’t have to buy it at WalMart to get that price.

A slide-by-slide summary of the Jobs keynote at the conference is online at Engadget’s website. CNET has a darn good summary with pictures, too.

That includes the iPad as well as the iPod Touch. Take Control Books, edited by Mac veteran Adam Engst, has a new PDF book title out to maximize your use of Mail while mobile. Take Control of Mail on the iPad, iPhone, and iPod Touch. Written and edited by Joe Kissell and Dan Frakes, the 96-page book promises to make Mail more useful on these devices.

This new ebook takes a practical look at using the Mail app on an iPad, iPhone, or iPod touch. It explains various email account options, helps you develop a real-world mobile email strategy that integrates with your Mac, explains the mechanics of sending and receiving mobile email, and provides essential troubleshooting advice.

Mail is one of the most useful things on the iPad, in part because you can create something in it — an aspect of the iPad that’s still gaining credibility. Even over a WiFi link, it’s become a ready tool in my business belt. Take Control has other Mail training aids as well, if your exposure to Mail is limited to your desktop.

We just got a free update to the Take Control of Apple Mail in Snow Leopard ebook, which covers plenty of nuances but is written for the first-time user of Mail. That’s been me, until recently, because I’m making a transition away from Eudora. (Odd behavior in Eudora under Snow Leopard. Beware.)

Engst’s group even has a special anti-spam edition of a book for Mail. These three titles are available in various bundles at a 30 percent discount. You can even download them for reading (using the EPUB versions) on your iPad.

What works in Apple’s favor it that the iPhone has plenty of competition, but no direct knock-offs. It’s the Apple product most likely to introduce the company’s computer solutions to a first-time customer. The second most likely product? The Mac itself. Apple said about 300,000 Macs sold at the Apple retail stores during Q2 went to customers who had never owned a Mac before.

Apple cites a “stronger product mix” including more iPhone sales while explaining how it beat analyst estimates by more than 2 percent for margins. Then there’s the $47 billion in cash the company reported for the period ending March 31: A lot of clams to toss at whatever research and development opportunities emerge.

Apple pointed at its “first mover” opportunity with the iPad as one place where it intends to exploit its advantages with fresh investment. Apple expects to release iPad units in 9 overseas countries by the end of May and ship the 3G versions by the first week of May.

One analyst said the iPad has a chance to become “the Mac of the masses.” In the 1980s Apple called the Mac “the computer for the rest of us.” Many analyst questions during the Q2 conference Q&A covered the iPad. As of this week, one tracking site estimates more than 1 million iPads in use: An introductory rate that outstrips the adoption of the iPhone in its first quarter of sales. Perhaps what the iPhone has done for Apple is a sign of what the iPad might add in several years.

Complete instruction and training, but O'Reilly offers a better deal

An iPhone problem led me into my library of O’Reilly Missing Manuals, an ever-growing sheaf of pages that’s approaching one full foot of dandy advice and training. A Missing Manual for Apple products is often likely to have the crack advice of David Pogue among its authors, making them a pleasure to read and a complete resource. (Pogue created the Missing Manual series.)

But a Missing Manual book is also bound up by the Curse of the Index. Nobody can reference every entry for every word in a book made of paper. The index would run longer than the content. You can spend awhile searching a handful of entries in a paper book, and even if the advice is inside, locating it among 600-odd pages takes time. You might be at deadline on a project and wish there was a faster method to solving a problem — so you can avoid the line at the Apple Genius Bar at the retail stores (if that’s even an option.)

O’Reilly’s got a shortcut for your fixit dilemma. Today the solution is e-books, editions of these Manuals you download and read on a Mac, an iPhone, a Kindle or yes, even the new iPad. Today, all e-book purchases are half-off, in celebration of Earth Day.

I already had the iPhone Missing Manual in my library last weekend, when my iPhone refused to sync up and cough up its photos. I wanted to push a new album onto the phone to show some images to a client. The new iPad was in use elsewhere at Bites HQ. The solution to the iPhone problem was inside the Missing Manual. I might have found it faster if I owned an e-book version instead.

The knock on e-books, if there is one, is that an online manual makes it less easy to browse. That used to be true before readers like the Kindle or the iPad. By now it’s just a memory, so long as the publisher can give you the e-book format you need.

O’Reilly is thorough about this selection. You purchase an e-book and get download rights to the .mobi, PDF, Android and ePub versions of your book. Two of these can be viewed on an iPad, and the PDF is viewable anywhere.

My problem needed an iPhone “restore to factory settings” solution. I take a deep breath when I do something like reset any device. You worry about losing your contacts for the iPhone, or apps you may have purchased, even things like the Marketplace podcasts or my favorite, On the Media. Nobody wants to reorder or reload such stuff.

Guess what word does not appear in the iPhone Missing Manual index? Yes, it’s “restore.” You can track it down under “resetting,” which leads you to saying aloud, “page 375″ while you turn to the page and start scanning it.

This whole process is so direct with an e-book. You type “restore” in the e-book viewer of your choice — Preview or Adobe Reader on the Mac, iBooks on the iPad or the ultra-fine PDF Reader Pro ($3.99), or GoodReader on the iPhone (99 cents) — and all those references pop up.

So I learned that a restore is not as scary as it might seem, because even if your iPhone has been acting up awhile — and backing up troubled files — you can go to the location of your last good backup and replace it with what iTunes offers you as a backup.

(If you’re wondering, those backups live in the user/library/Application Support/MobileSync/Backup folder. So you just go to your daily or weekly backups from Time Machine, because you back up every day, and swap in a clean backup. Before you restore.)

Although I love paper and the browsing of it, I find it harder than ever to justify a purchase of a training book (that’s what I call manuals) that takes up space on my sagging shelves or cherrywood desk. Pogue’s iPhone book is a great resource, complete and written so even a beginner to the Apple product can extend the phone’s use as a mobile computer.

This third edition is the latest, having been printed right as Apple brought out the 3GS phones last summer. Until the rumored 4G phones emerge this year, it’s the best you can buy for a complete lesson on the iPhone’s power.

I just don’t know if I need to make any more space for the paper here at HQ anymore. At least not if the publisher keeps offering e-books at discounts. O’Reilly even has a print+e-book offer at its own store. And the e-book versions are not sold at Amazon.

Today I bought a CSS Missing Manual (for WordPress blog designs) and the Photoshop CS4 Missing Manual, both as e-books. Total cost under $34. They’d be twice that as paper books. Get your discount before tonight and help out the Earth and reduce your recycling load.

Inventory is among the business uses shown for the Bento iPad version

The new Bento for iPad screenshots are on display this morning, courtesy of media rep Kevin Mallon at Filemaker. In the set on Flickr are several shots that illustrate how this combination of the Apple tablet and Apple-subsidiary’s base-level database can drive a business’s data needs.

Filemaker has always benefited from business interest in its products. There’s only so much cataloging of the garage, the music and film collections, the stacks of books or model trains you can do with a database. Filemaker grew off the backs of small business needs. Bento is a tool robust enough to serve a small business, but with a plucked feature set to get average tasks done.

Databases need data entry devices desperately, so a keyboard has seemed essential to their success. Bento has an iPhone app that has won great reviews. But significant amounts of data entry require a keyboard. This is a lesson learned at commercial IT enterprises, like the sort I cover for the HP market. The mouse-click always fell far behind the productivity of fingers on keys. So this app will be one of the more severe tests of the iPad’s built-in soft keyboard.

Filemaker was being coy about the crossover pricing on iPad and iPhone versions of this app. (Some iPhone apps will be running at no extra charge on the iPad right away.) We’d expect about $9.95 on release, because Apple’s selling the iWork apps at that price.

In the vacuum of the month before the doors opened, nobody could tell how spry the old guy’s step was going to be yesterday. The conference organizers invited the right people, to be sure. They got an Emmy winner in David Pogue to kick off the opening day with a show so complete it even included a play about Steve Jobs, written as a parody of It’s a Wonderful Life. They got Levar Burton to play Steve Jobs, so the actor who created Geordi La Forge on Star Trek could swap adulation with Pogue. “I can’t believe I get to meet you,” they each said.

But it’s one thing to put on a good one-act and another to fill the seats. A few hundred yards away from the play, the bodies were thick in the center of a bustling Macworld 2010 Expo floor. “Steve Jobs isn’t here,” Pogue said to start his keynote. But the Apple faithful were, and probably will be even more by tomorrow, the first weekend day in decades for this conference.

You had to be patient, in the face of the Cool New Stuff all around, to squeeze through some aisles and into some sessions. Like Burton, though, people seemed to know that this meeting about the Mac has roots, deep enough to weather the chill Apple showed to the show.

Burton came into the public’s eye the year before the Mac was born, the Reading Rainbow host who’s now in his 50s and producing. Pogue is 46, and neither fellow looked anything but genuine in his child-like ardor for Apple’s solutions. Out on the expo floor there were plenty more less famous acolytes and experts to testify to a shinier future, with evidence of their creations on display.

Macworld is so much bigger than just the Mac these days, and what’s been sloughed off of this event isn’t being missed. For every absent Adobe booth there was an expanded Crash Plan exhibit, where the back up company showed a product range wide enough to be free for The People or priced to help corporations protect untold acres of data. Crash Plan was giving out $60 licenses to everybody who visited its booth. Adobe might have been here before, but I never walked away from their booth holding a free tool that could keep my creations alive.

If I ran a company and wanted to save money on my utilities, I would look into the asset management software from Absolute Software. Tucked away into the Enterprise Desktop Alliance booth, the company showed the sort of product you would expect for corporate servers, tracking the use of Macs on a network to show when they could be put to sleep to reduce power consumption. The software scales from a handful of Macs to thousands, in one office or across an organization’s continental network.

The products sold through Dr. Bott include Blue Microphone’s Mikey, emerging in a new model tuned up to grab meeting notes as well as close-up note dictation. It swivels toward the subject of your video you’re taking with the iPhone. It’s got a line-in port to use for phone recording and three “volume” settings on the gadget that plugs into an iPhone or iPod Touch, new gain settings to help you get the sound onto a file headed for your Mac. Once it’s there, the new Scribe software from MacSpeech will help push those spoken words into text. The software was so new to production release that they were burning DVDs at the back of the booth to tuck into boxes. But it was also being sold at about a 40 percent discount.

That sums up the draw of Macworld, for the faithful who’ve come here for years. Something new, unveiled in the sparkle of a sea of the excited, sold at a steep deal and explained in a way the Web can never match. It was enough of a valentine to why we love Apple’s products to bring a tear to this old guy’s eye. Of course, it helped that the moment was echoing It’s a Wonderful Life‘s finale, when “Steve Jobs” learns that there wouldn’t have been the Web, or Wired Magazine, or popular computers, or Pixar, if he hadn’t invented the Mac.

And it helped if you were old enough to know and love the movie as well as the long haul away from that darkest year of 1998, as Pogue’s play pointed out, when Apple lost $1.7 billion and the last non-Jobs CEO was leading the Mac over a cliff. If a Mac’s life could imitate art, the ardor of the audience and attendees here showed a lively pulse for the products of tomorrow, showed today.

The iPad is supposed to start to ship by late April, one month earlier if you want the more less expensive Wi-Fi models without 3G. There’s no camera of any kind, still or video, something of a disappointment. No ability to video-Skype from an iPad, alas. And you won’t be able to do more than one thing at a time, which will keep the Apple notebooks a protected niche in the mobile product lineup. Cue the screaming from the world of multitasking fans. This is a bit of good news for Palm and its Pre — which employs a screen about one tenth the size of the iPad. Of course, that Pre’s a phone, too. The iPad has a built-in microphone, so it could be used for Skype-style calling.

The Apple.com site has extensive technical specs and a sassy sales video. A lot of what this tablet can do is best observed from Apple’s video. Significant strides have been made in display technology (for reading, and sharing the screen), enabled by Apple’s custom-built chip to drive the whole device.

Shots from today’s rollout showed the scale of the tablet as well as the interface:

The device will run “just about every iPhone app unmodified,” so it’s got business applications immediately. More than just Maps or Mail, but also every customized app aimed at niches use like medical reporting or scientific testing. Apple will double the pixels on an app that comes up on the iPad.

When considering that ATT is the only 3G provider here at first release, it might as well be considered a Wi-Fi only device– because the only useful data plan for 3G is $30 monthly. If you already use an iPhone, this will be an extra data charge. On the other hand, you might downgrade your phone away from the iPhone, if you can use the 3G experience in the larger format. The summary:

Apple’s entered the processor derby with this product, a reinforcement of its love of control of the entire offering. The iPad runs on an Apple-built 1GHz chip, the A4. That’s a first; Apple has used chips built by other suppliers in all of its devices up to now.

Apple promises 10 hours of battery life on a charge and a 1-month standby time. That would improve on the standby time of the Kindle — you can’t leave that unattached for a month and expect it to come to life. But 10 hours advertised will be less than that in actual use. Steve Jobs demonstrated the product and said he could fly to Tokyo and watch video the entire time. Good luck on using the product with the Internet for 10 hours. We’d bet that in practice the battery will last probably somewhat more than average iPhone use. But compared to a notebook, and the 10 hours sounds good.

McGraw-Hill has said its textbooks will be available on the iPad, and the New York Times is hoping to sell articles through the iTunes store. The whole paper — rendered as a product you purchase for the iPad — looked like this:

But the motherlode, what’s could give it an edge over Amazon’s Kindle, is the included iBooks software and the iBookstore. Penguin, HarperCollins, Simon & Schuster, Macmillan, Hachette, five of the six biggest publishers, are on board. Here’s a shot via Engadget of iBooks:

Most important to the average business user who’s making a mobile device do the work of a Mac is the iPad’s keyboard. Here’s a shot of the onscreen keyboard at the introduction.

as well as the 10-key pad running below while using Apple’s Numbers application. Numbers and Pages (the iWork apps) will run on the iPad. And Apple says that Numbers and Pages are going to cost just $9.99. This is one of the reasons why Apple bothered to create these competitors to Word and Excel. They can control the price of their users’ tools.

But the best business aspect of this new computing device — and this is unlike anything mobile released for serious business use — is a dock that includes a keyboard. You don’t have to use a virtual keyboard on the screen, if you’re at a desk working.

This device is going to generate more than revenue for the hardware part of the solution. A new Apple iBookstore joins the App Store and the iTunes store. Books are going to be more costly at the iBookstore, at $12.99 to $14.99 — about in line with the Sony eReader titles.

If you own an iPod Touch, this iPad is a book-sized version of that device, sans microphone — but with external input options and 3G capability. Considering the Touch’s cost today, the price of $499-$829 for the iPad looks like it might attract more business users to Apple’s multi-touch interface experience.

The smartphone business is run on the backbone of cellular carriers. Make the most wonderful phone you want, but it still relies on the broad shoulders of broadband connections via cell towers and wi-fi. ATT has troubles in NYC and San Francisco serving iPhones. That’s what’s kept the rumors of an extra iPhone carrier for 2010 alive.

Meanwhile, the third largest carrier wants to buy the fourth largest, and T-Mobile will give you a Blackberry Curve 8900 if you just switch over to them. Well, a 1-cent deal at Amazon, but $99.98 less than that iPhone rival Pre sold by Sprint.

People who dislike a carrier often are operating on second-hand testing. I’m in my first month of iPhone use and find it to be no worse than ATT service while I used an ancient Nokia 3120. Far better, when I was traveling the streets of Vegas recently on a visit to my elderly mom (honest!). Google Maps worked great, sort of a pseudo-GPS that didn’t speak aloud. Sprint customers will be speaking loud if T-Mobile succeeds in its quest to own Sprint’s customers. That matters to iPhone users, because the Pre needs a bigger carrier than Sprint to make Apple improve the iPhone.

It’s a Very Good Thing to have a worthy rival to Apple if you own an iPhone. The Pre has the potential, if Palm can survive more losing quarters and someone else gets on board to carry signals from the clever new competitor. I’ve seen the phone in the Sprint stores and admire its design and OS alternatives. You gotta love and cat-and-mouse Pre is playing with Apple over iTunes support. Pre appears in iTunes, then not in an updated version. Then again with a Pre update it appears. Then with the rollout of iTunes 9, no Pre anymore. iTunes 9 is significant because of its better sync capabilities with the iPhone. The 8.2.1. version was all about denying Pre its chances to become iTunes-aware.

The rivalry gives Apple incentive to invest in your smartphone investment. You choose iPhone and get into a two-year marriage with ATT, after all. But this rivalry is about a lot more than the hardware, iTunes, or the WebOS in the Pre. You need a great network to follow you into the suburbs and beyond. I have learned that using the iPhone on the slower EDGE network (more like 2G) is not a joy-joy experience, and there’s lots of places where the joy can disappear.

I’ve had my cell carriers gobbled up by ATT twice and finally succumbed to the assimilation and became part of the Borg. It’s not so bad, at least not so painful that I ever wanted to cancel my plan. Can you choose a carrier as a durable alternative, along with a different smartphone? Only if the carrier is of a certain financial health and a sustainable size. Sprint is scrappy and different, but that doesn’t count in the cell market the way it does if you’re Palm or Apple, developing phones or App Stores. You need a critical mass of customers, flat-out, to survive if all you’re selling is bandwidth.

If the merger goes through, the viable smartphone choices will ride on the shoulders of ATT, Verizon and T-Mobile. (And that Blackberry ain’t bad, if you want to trade a smaller screen for real keys you can press.) I believe that whatever technical hurdles exist to merging their networks, acquiring customers is the mantra for today’s smartphone carriers. None of this is a good reason to switch to a larger carrier. But no matter what your plans are as a smartphone owner, you may not have a carrier choice that will last the long term unless you’re picking a major, healthy player.