Mail checks get easier

Apple’s Steve Jobs waltzed around onstage for more than 90 minutes this morning, much of it showing off the soon-to-be-shipping iPhone 4 at the Apple WorldWide Developers’ Conference. While the new phone is 24 percent thinner than the current iPhones, the most impressive business feature comes from the new iPhone OS. Apple has renamed this operating environment iOS, because it runs the iPods, iPads, and the phone.

iOS 4 makes a distinct difference to Apple’s Mail program on the iPhone and the iPad and Touch iPod. Instead of breaking down your mail checking into multiple tries, Mail now consolidates your different accounts into a single “All Inboxes” menu item.

The current state of affairs is frustrating if you use more than one mail account, which is the case for so many small businesspeople. Your personal email goes to a separate account — or at least a separate email address. The new iOS 4 understands that you’ve got multiple personalities for mail.

The iOS 4 will be available to the iPhone and iPod Touch users later this month. The new environment brings things like a $4.99 iMovie, a choice of search engines including Microsoft’s Bing (take that, Google) and a PDF viewer that’s going to make long documents easier to read on Apple’s mobile devices. The Reader will be worked right into the iBooks application.

Oh yeah, and there’s that multitasking thing in the new iOS4, too. Palm hammered Apple on it all of last year until the Palmsters had to sell themselves off to HP. It was not a big enough deal to save the Pre, but Apple’s got the feature now. It’s probably best used with the newest Apple mobile devices, though — for reasons below.

Using iOS 4, there are now folders to organize that mess of apps so many of us have on our Apple mobile devices. But perhaps the best news of all for business phone users involves battery life. The new Apple chip just made things last a lot longer. Read the rest of this entry »