The financial reports coming from Apple yesterday made me take a sharp breath, and for all the most impressive reasons. The company derided as dead during the late ’90s announced sales of $26 billion over the holiday quarter. Apple’s on a run rate to post a $100 million fiscal year in 2011. All that, plus $6 billion in profits on a lineup with few products priced over $4,000, and most less than half that.
HP had a fine quarter in its last report, announced in late November. But the company needed more than 300,000 employees to sell $33 billion and post $8.7 billion in profits. The new CEO Leo Apotheker warned that profits would take a hit on increased R&D at HP. Apple’s R&D has been built-in to its profits, at levels HP hasn’t seen in a decade. At its flashiest, HP can point to a fall tablet from its Palm labs that could deliver hardware innovation to draw people to the brand. (The Topaz renderings, at left, show a 7-inch device sporting WebOS, innovation HP bought last year, rather than built.)
Apple’s new numbers put the company within 25 percent of HP’s sales and a $3 higher profit per share. There’s something special in any computer vendor’s sauce that lets it change the rules, as with the iPad, while it cranks out 71 percent higher sales than one year ago.
But it’s the combination of innovation and integration that Apple’s COO Tim Cook talked up the most in the company’s quarterly analyst call yesterday. Read the rest of this entry »

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