Where do you want to go? You probably know, but do you know how to get there? The CoPilot Live app can help in ways that you’d need other apps to assist. A route that’s optimized for time. One that suggests places to eat or gas up along the way. An interface that lets you stay inside the app while you take advantage of Wikipedia place entries or Facebook Places. Even traffic updates, for just a little extra each month. Like under a buck.

But the thing that sets this nav app apart is that you’re not buying maps to use it. There are no in-app $49 purchases for North American roads. CoPilot is sold with maps included and free updates How’s that possible? Well for one thing, they do their own maps, instead of paying a third party. Then there’s the company background: they sell truck fleet software and have for 25 years. You don’t have to care about how CoPilot does its business but you’ll want them to keep up with those free maps. Nav apps can get expensive in several ways

But before we look at that, let’s do a discount dance. Until the end of this week the CoPilot app is $9.95, the iPad version $14.95. Discounts a-plenty here in Macworld week. Even at the regular prices this app looks like it can lead you to better value for nav.

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The noteworthy Macworld Expo unfurled its computing charms this week, but the 27-year-old show about all things Apple has a nouveau business patina these days. Almost 75 percent of Apple’s historic Q1 sales came off mobile products. It’s a remarkable tally considering that was a $46 billion first quarter. Apple is not doing it on the backs of consumers exclusively. Business has embraced the Apple brand, not only in mobile but also on the enterprise’s desktops.

Although it’s diminished from its heyday of crowding both North and South Moscone Center exhibit halls — the whole thing has been in the more cozy Moscone West for two years — Macworld hovers near the 20,000 mark in attendance these days. A few hundred vendors make up the show floor this week, even though it’s thick with vendors of covers for any Apple product you can carry — which if you take a moment to consider it, becomes the bulk of the Apple line: ultra-slim laptops like the Macbook Air, beefier models like the Pro and the iPads and iPhones. All accomplished solutions, but there’s a growing number of companies that want to out-do Windows desktops here, and I’m not talking about Angry Birds on Windows Phone or MS Office. You can look beyond the common-cloth Unix choices if you’re making a migration and plan to buy off the shelf replacement software.

This year a new player entered this market with a software shell that makes Mac management as simple as administering Windows desktops. Mokafive integrates with those Mac systems so an admin with Windows experience — Active Directory, that sort of thing — can manage everything from a single screen. (That screen at left is on a Macbook Air.)  After all, inside the heart of Apple’s products beats Unix, the original “open” system that’s supposed to connect with everything. Mokafive isn’t the only way to convince your IT staff that Macs won’t be any extra burden. There are other products aimed at creating a homongenous workplace for computers which tap corporate data.

Okay, full disclosure here: The companies I’ve worked for and founded since 1987 have been Apple shops. It used to be the domain of pariahs and the source of derisive snorts, but the Mac world has gone corporate on us all. The pro-sumer movement, where iPhones and iPads get carried into an enterprise by C-level officers, has brought along Macs as a sticky complement. In a report on the $46 billion quarter, Apple’s CEO Tim Cook said nearly all of the Fortune 500 is using Apple’s products, including most companies adopting Macs. It used to be that a localized in-house datacenter kept Apple out. Now there’s cloud computing to take the place of vendor-specialized databases. For companies leaving the world of classic IT, this cloudy future is helping to make Apple’s business outlook brighter.

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