Content is king of the communication over the Internet, be it on a traditional Web browser or in the screen of an iPhone or iPad. While it’s easy enough to just point Safari at your Web site or blog, if you communicate with customers and prospects using news, there’s a new tool that can let the less-technical business person create a mobile app.

It helps if your blog already has an RSS/CSS feed, apparently, something that most blog services include as a tick-box. Yapper promises a means to create that brand-specific app for smartphones and perhaps the iPad too.

We’ll have a look at the tool when it makes its debut at Macworld next week. Early feature sets in the teaser information tout:

APPER (Your APP maker) is an online self-service for bloggers, newspapers, pod casters and others to make their own native mobile apps in WYSIWYG fashion. Key features:

• No coding required use existing RSS/ CMS feeds
• Multiple mobile OS support: iPhone, Android and Blackberry
• Optimized for mobile user experience: Mobile optimized UI (mobile friendly entire article content with images and videos), Content caching (users can read offline), Fast (no straight RSS feed parsing), Location enabled
• Customization options: colors and branding
• Push notifications for breaking stories and events
• Monetization and analytics support