It was a surprising gaffe to see an Apple demo with a hole on Wednesday, when Steve Jobs did a demo of the new iPad. But there on the screen were holes in “the best way to browse the Web.”
Those holes on the browser’s screen were Flash videos, built in to sites like The New York Times and Time magazine. Flash is everywhere except the iPad and iPhone. Apple doesn’t like it because Flash is a hog, a tar-pit that brings the iPhone to a crawl. And apparently the iPad, even with the hot A4 processor Apple built to drive the device.
What’s a business need Flash for, anyway? Well, information presented quickly. Hit the Wall Street Journal’s front page with an iPhone to see what you’re missing. All the video, that’s what. A 2-minute video summary can be the best way to find an overview of a business story. It’s a stubborn oversight for the iPad and Apple to sneer at Flash. At the WSJ site it’s especially important, because the paper is now owned by News Corp., which runs a little thing called Fox News.
There will be a lot of business information on the Journal’s site that won’t appear on an iPad. Jobs’ blinders during the demo were among the most un-Apple-like facets I’ve seen from the company. Especially in front of an audience of journalists in the media.
The articles are starting to appear today about Flash being missing. The LA Times posted an item this morning that compared Apple’s absence on the Flash team with Adobe’s desire to put the product onto iPads and iPhones. The disconnect shows two things to a business customer. First, Apple wants a video standard they can control or influence, like the pretty-green HTML5. Second, that no matter how fast you think your hardware is on your business tool, there’s always something to stop it dead. Read the rest of this entry »







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