Rumors of his demise got flipped off when Steve Jobs took the stage today at a media event to introduce a new $149 iPod that will challenge the video Flip cameras.
The iPod Nano could become a key business tool for creative pros and writers on the road. The device comes with a voice recording app, a built-in mic and a video camera. “We want to get in on this [Flip] market,” Jobs said after a standing ovation and more than 45 minutes of other product rollouts.
Jobs thanked the Apple community for its well wishes during his battle with liver disease that culminated in a transplant. “I’ve got the liver of a mid-20s person who died in a car crash,” he said in opening remarks at the event, “and was generous enough to donate their organs. I wouldn’t be here without such generosity.” After urging the audience to become organ donors, Jobs said “I’m vertical, I’m back at Apple, and I’m loving every day of it.”
Mobile devices led the pack of announcements, although no new iPhone models made a debut. Apple put its new 3GS units into the market in June. Jobs said that 30 million of the phones have been sold since Apple introduced the game-changer about two years ago. But a near-cousin to the iPhone, the iPod Touch, got a nudge in Apple’s targeting that makes the Touch look like Apple’s answer to netbooks from PC makers. The Touch, however, received little in the way of improvements except a new $199 price point and more storage in larger models.
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