Inside the crowded halls of the Moscone Center the buzz runs steady today, as hundreds of products for Apple users make their debut from the third party community. Apple has limited its product announcements to a new suite of iWork and iLife apps, many which have significant upgrades. People are raving about the person and place identification in iPhoto ’09.
Of course, the most significant missing element is CEO Steve Jobs, who skipped Apple’s final MacWorld keynote. The vendor says it won’t participate in the 2010 edition of the conference, but some attendees and industry veterans here say that might change by next January. I doubt it, since Apple keynote address included the fact that Apple Stores bring in the equivalent of 100 MacWorlds every year, some 3.5 million.
Nobody here on the expo floor is bemoaning Apple’s exit, at least not in any public way. There are 40,000 attendees at this conference, down about 15 percent from last year. But putting 40,000 people in an expo center for three days generates a vastly different kind of energy, enthusiasm and optimism. The take-away walking out of these halls is a quantum leap of power over leaving an Apple Store, even after a One-to-One class, personal shopper session or a business consult.
Much of that is because of the vast range of solutions the Store knows little about. In a 300 square foot section of the expo floor I found four different document scanning and data storage solutions. Ways to capture business cards, store receipts. Some advertised integration with Filemaker, (Intelliscanner Mini) others could read data off a PDF created by an included scanner (NeatReceipts), and other offered communication using the auto-sync features of Address Book. Then there’s the mailing solutions, all demonstrated by people who answer questions without hesitation or reference to their company’s experts.
That’s a range you will never find in an Apple Store, because there’s 40,000 customers waiting to walk the aisles of two halls. The keynote, the classes — they’re just the icing on the cake and between the layers. As with any in-person conference, the networking and even listening to other customers questions at the booth teaches so much more than any Apple Store.
Best of all, arriving here on a $45 expo pass can earn that much in a discount for a single purchase, like a renewal for Lynda.com, the premier training Web site for applications and Macintosh and iPhone basic skills. It’s $250 for Lynda for a year, but just $200 here. And signing up got me a free $40 MacBlast ticket for tonight’s party. Perhaps it was the media badge, but perhaps not.
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