Fresh news and solutions for small business. By Ron Seybold

Consumers drive Mac demand in enterprise

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An article in yesterday’s Computerworld highlights the push for more Macs in corporate workplaces. Laura DiDio’s analyst report from Information Technology Intelligence Corp. says that Apple hasn’t done much to double the demand for Macs in enterprise settings. Instead, satisfied consumers bring their need for Apple’s systems to the IT department.

I’m not going to proclaim that Macs are going to sweep Windows away in a tidal wave, but this is clearly Apple’s best showing in the enterprise in the last 20 years. And Apple hasn’t done anything to actively promote this.

The article calls the phenomenon the “consumerization” of IT, adding that computers at home are now more powerful than those in the workplace. That’s probably true on desktops and in laptops, since corporations are parsimonious about power because they keep an eye on profits.

The bottom line, as we noted a few days ago, is that twice as many companies (68 percent) say they’ll allow Macs in the workplace next year as the companies that were polled in 2008. It’s not Windows, but OS X is Unix, and that environment is a corporate standard. The rise of the iPhone to the top of the mobile phone heap isn’t hurting, either.

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