Let Jack hold the buds
Selling accessories for Apple’s non-computer offerings like iPods is tough. There’s vast competition, and the big boys like Belkin, DLO and Kensington command ample retail shelf space. Retail doesn’t carry as much weight with enterprise purchases, though. And with iPhones becoming an approved corporate PDA choice, it’s likely that you’ll find the need to carry a set of buds along with your mobile device. Enter Jack, a clever design that promises to spread the wealth as you purchase it.
Earbud JACK is a little blue plastic guy that keeps earbuds organized, and it’s being introduced and made by San Francisco start-up What If Widgets. Widgets says that 5 percent of JACK’s sales are donated to hearing-related charities, “so he really is a gift that keeps on giving.” Sports talk host Jim Rome likes to call cash “jack,” a way to make money seem more casual.
It’s easy enough to buy one of these Jacks retail in the Bay Area, but you can order online from Amazon, too. $9 for the hippest holder you can own, if you have the pocket or purse space to carry it. Maybe a stocking stuffer “for the kids,” as Norville Barnes said in The Hudsucker Proxy. Or for the boss, even if that turns out to be you, the independent or small business owner.
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